Wisconsin Gas Light Building vs Wisconsin Tower

Comparing the Wisconsin Gas Light Building and the Wisconsin Tower is interesting because they both stand in Milwaukee, WI, and were completed in the same year, but they were designed by different architects.

This offers a unique glimpse at how rival designers approached projects in the same city during the same era.

The Wisconsin Tower is clearly the larger tower of the two, both in terms of height and number of floors. It rises to 279ft (85m) with 22 floors above ground, while the Wisconsin Gas Light Building reaches 250ft (76.2m) with 20 floors above ground.

Of course, each project may have faced different briefs or regulatory constraints, which we don't really know about and could also explain the outcome.

Both the Wisconsin Gas Light Building and the Wisconsin Tower were designed in line with the aesthetic conventions of the Art Deco style.

At the time, this style was at the height of its popularity. So both Eschweiler & Eschweiler and Weary & Alford Company followed what was in many ways expected of them, producing designs that fit comfortably within contemporary architectural norms, rather than breaking with convention.

The Wisconsin Gas Light Building is primarily commercial, while the Wisconsin Tower is primarily residential.

Originally, the Wisconsin Tower was designed for office, but over time it was converted to residential. The Wisconsin Gas Light Building by contrast has maintained its original role.

The Wisconsin Tower offers 74 residential units.

The Wisconsin Gas Light Building also provides 213 parking spaces.

Both the Wisconsin Gas Light Building and the Wisconsin Tower rely on a Frame structural system.

A frame structure uses a grid of columns and beams to carry the building's loads. This frees the walls from structural duties, allowing for flexible floor plans and larger windows.

They also employ the same type of facade, a Masonry facade.

A masonry facade gives the building a heavier, more traditional appearance. It often conceals a frame structure behind it, creating the look of solid walls without carrying the main loads.