Reynolds Building

Reynolds Building
  1. About the Reynolds Building in Winston-Salem
    1. Building Catalogations
  2. Architect and team
  3. Architectural style
  4. Spaces and uses
  5. Structure and materials

The Reynolds Building is an Art-deco skyscraper designed in 1927 by Shreve, Lamb & Harmon, and built between 1928 and 1929, for a reported $2.70 million dollars, in Winston-Salem, NC.

Reynolds Building is not the only name you might know this building by though. It is common for companies to want to attach their names to iconic buildings when they move in, or for the general public to come up with nicknames, and this one is no exception. The Reynolds Building is also known, or has been known as, R.J. Reynolds Tobacco Company Office Building, Kimpton Cardinal Hotel, Cardinal Hotel & Residences, Reynolds American Tower, or Grand Old Lady.

Its precise street address is 51 E. 4th Street, Winston Salem, NC. You can also find it on the map here.

The Reynolds Building is a structure of significant importance both for the city of Winston-Salem and the United States as a nation. The building embodies the distinctive characteristic features of the time in which it was built and the Art Deco style. Because of that, the Reynolds Building was officially included in the National Register of Historic Places on August 19th 2014.

The building has been restored 4 times over the years to ensure its conservation and adaptation to the pass of time. The main restoration works happened in 1982, 1987, 1999 and 2016.

Building's timeline

Design completed
1927
97
Construction begins
1928
96
Construction completed
1929
95
a
Restoration
1982
42
b
Restoration
1987
37
c
Restoration
1999
25
Added to the NRHP
2014
10
d
Restoration
2016
8
years ago
2024
  1. 1977 to 1982 - Basement renovation with additional storage rooms and mechanical areas.
  2. 1986 to 1987 - Some floors were renovated to provide additional executive offices and meeting rooms.
  3. 1988 to 1999 - All windows were gradually replaced and replaced with modern aluminum ones, replicating the original design.The stones of the facade were cleaned and the mortar joints were reviewed.
  4. 2014 to 2016 - General renovations to convert the building into residences, hotel and restaurant. The architect in charge was PMC Property Group.

Architect and team

Shreve, Lamb & Harmon was the architecture firm in charge of the architectural design.

Established in 1929 in New York City by William F. Lamb, Arthur Loomis Harmon, and Richmond Shreve, Shreve, Lamb & Harmon was a prominent American architectural firm that left a lasting impact on the architectural landscape of the early 20th century.

They contributed significantly to the evolution of skyscraper design during a transformative era in American architecture, until the late 80s when they ceased to operate.

The firm's architectural style embodied the Art Deco movement at first, and then evolved into a more modern, international style.

Even though the Empire State is their most iconic project (it’s hard to beat when it comes to architectural icons!) their legacy extends well beyond any single structure, with over two dozen projects built in Manhattan alone.

That being said, architecture is a complex discipline involving many professionals from different fields, without whom this building would have not been possible. We will surely be leaving out a lot of names here, but at the very least we know that there was one other part involved, that was James Baird Company as the Main Contractor.

Architectural Style

The Reynolds Building can be categorized as an Art-deco building.

The Art Deco movement flourished during the 1920s and 1930s, with many historians marking the outbreak of World War II as its final decline. Even though a couple of decades might not seem as much, the Art Deco movement had a great impact on architecture, and it's widely represented in many American cities due to the development boom that happened during that time.

Art Deco marked the abandonment of traditional historicism and the embracement of modern living and the age of the machine. In architecture, that meant leaving behind the ornaments of Beux-Arts and Neo-Gothic buildings and instead favoring simplicity and visual impact through geometric shapes, clean lines, and symmetrical designs. Ornaments were still an important part of the design, but they became bold and lavish, and were often inspired by ancient cultures or industrial imagery, instead of nature.

The Reynolds Building was completed in 1929, right when the Art Deco movement was at its peak, so it kind of went with the trend at that time.

Spaces & Uses

The Reynolds Building reaches an architectural height of 315ft (96m). It has a total of 24 floors, 21 above ground and 3 basements, served by 6 elevators, which combined offer a total of 313,994 sqf (29,171m2) of usable space.

When it opened its doors to the public in 1929, the Reynolds Building was primarily used as Commercial space. That however, is no longer the case, and today it mainly provides Residential space, with other complementary uses such as hotel space.

About the residences

The Reynolds Building has a total of 116 residential units throughout its 21 floors.

315ft (96m)
3 basements

Materials & Structure

The Reynolds Building uses a frame structure made of steel columns and concrete slabs.

A frame structure uses a combination of beams and columns to sustain the building's weight. The walls in this case are non-load bearing, which allows for more flexibility when distributing the interior spaces.

The facade is a non-load bearing masonry facade. This type of facade became common during the period when buildings, especially taller ones, transitioned from load-bearing wall systems to frame structures.

Frame structures allowed facades to be independent from the building's frame, enabling the use of lighter materials and larger openings. However, it took some time for architects to incorporate these new posibilities into their designs, and so for a while they simply replicated the look and feel fo buildings people where used to seeing.

Non-structural Masonry Facade
Non-structural Masonry Facade

From an aesthetic point of view, the facade features an eight-by-eight bay ziggurat tower that rises to twenty-two stories from a nine-story base. The setbacks are visible on the seventeenth, nineteenth, and twenty-first levels. The rest of the building forms the base, which extends both north and east to create the U-shaped footprint or plan from the second to the ninth-floor levels, with the arms extending towards the north.

The two-story revolving main door with a grid ornamented with tracery and the windows at street level are made of Benedict metal (alpaca). The portal is flanked by two, double-bay, tripartite show windows and historical glass and metal lamps between.".

Other materials found at the Reynolds Building include, Missouri marble, found in relief panels walls and floors in gray-brown color, Belgium marble, found in walls and floor in black color, France marble, found in walls and floors in beige color, brass, used in grillwork, elevator doors and door frames, and terrazzo, found in diferent colors in the lobby's floor solar desing with a large circle delineated with alpaca.

Sources

  • files.nc.gov